What is the Better Cotton Initiative?

 The Better Cotton Initiative is here to help change the way clothes are made and bought, and what impact they have on the environment. We all know that the way we buy and use our clothes can affect the planet. Fast fashion and low-quality clothes have negative impacts on the environment and the way we view our clothes. While as consumers we can adapt our shopping habits, what happens when the brands themselves source their materials responsibly? We explore what the Better Cotton Initiative is, what it means for the planet, and which brands are leading the way towards a more sustainable future.

What is the Better Cotton Initiative?

What is the Better Cotton Initiative?

The Better Cotton Initiative (BCI) is a global not-for-profit organisation and the largest cotton sustainability programme in the world. The BCI seeks to make global cotton production better for those who produce it, the environment it grows in, and the future of the industry. 

The BCI, together with their partners, provide training on more sustainable farming practices to more than 2.3 million organic cotton farmers in 23 countries. The Better Cotton Principles and Criteria require BCI Farmers to: 

  • Minimise the harmful impact of crop protection practices
  • Promote water stewardship
  • Care for the health of the soil
  • Enhance biodiversity and use land responsibly
  • Care for and preserve fibre quality
  • Promote decent work
  • Operate an effective management system

Knowing where the cotton a company uses is from (known as cotton traceability) and who grew it makes sure the farms use fair and safe working conditions, provide fair pay, and practice good safety and environmental methods.

What are the Environmental Impacts of Cotton?

Cotton is the biggest non-food crop in the world that can be turned into a profit. With that in mind, it’s no surprise that the cotton industry has a massive impact on the environment. Its production employs more than 250 million people worldwide and is responsible for almost 7% of all labour in developing countries. Around half of global textiles are made of cotton. Cotton production in its current way, is environmentally unsustainable. 

Better Cotton Initiative

Growing cotton often requires fertilisers and pesticides. These chemicals can threaten the biodiversity of the environment in the soil and water systems nearby. These chemicals ‘run off’ the crop fields and can affect water supplies for other crops as well as for human consumption. Cotton production using traditional methods uses a lot of water which can cause water management problems. 

These negative environmental impacts lead the Better Cotton Initiative to begin. This way, organic cotton is grown using methods which require less water, no artificial pesticides and fertilisers and secure a fair wage for the farmers that grow it. 

Who are Better Cotton Initiative Members?

Brands leading the way by using organic cotton in their manufacturing which is part of the Better Cotton Initiative (BCI) are helping to lower the negative impact of unsustainable cotton on the environment and the farmers growing it. Popular brands committing to the BCI are IKEA, and Adidas.  

Better Cotton Initiative Members

Sustainable brands like Kotn, named after the phonetic spelling of the Arabic word for cotton, use organic cotton in line with the Better Cotton Initiative in their products made in Portugal. This is to ensure the organic cotton they use is produced using the most ethical and sustainable methods possible. 

All Saints have been members of the BCI since January 2020, as well as online fashion moguls ASOS who have been members since 2014. Designer brands such as Burberry (since August 2015), Fred Perry (since June 2019), and Hugo Boss (since March 2017) are all members. You can find Better Cotton Initiative members on the BCI website and find out more about what the BCI is doing for the planet.

better cotton initiative clothing

Better Cotton For The Future

The Better Cotton Initiative is just one way in which brands can help to aid in a more sustainable production process. While some brands source their organic cotton using the Global Organic Textile Standard (GOTS) certification, others may use recycled materials to the Global Recycling Standard (GRS). Whatever the certification, it is clear that brands are leaning towards slow fashion and beginning to proactively ensure their textiles and raw materials are responsibly sourced. 

The Better Cotton Initiative allows consumers to vote with their wallets and align what they buy with their values. There is a growing demand for businesses to source more responsible, eco-friendly materials. Shoppers have the power to reward or punish businesses through the way they buy. By choosing brands committing to the Better Cotton Initiative you know you are helping to provide a more transparent and sustainable future for the fashion industry.

Better Cotton Initiative

You can learn more about Better Cotton, who they are, what they do, and how they go about their mission to “help cotton communities survive and thrive, while protecting and restoring the environment”, through their website.

A Guide to Vegan Leather Alternatives

Vegan leather alternatives seem to be the new pleather – but what does the term even mean? Whether you are vegan, or not, you may have heard of vegan leather and be interested to know more. There are multiple ways brands can recreate leather without using animal products. We’re taking a look at vegan leather alternatives, how they are made, and why they can be great options.

What is real leather?

Leather is a durable, flexible material made from the skin and hides of animals. It is treated to prevent decay and can be dyed different colours for use in clothing, footwear, and home furnishings. Leather requires large amounts of chemicals and energy to be made into a fabric. It also requires animal products to be made which does not coincide with a vegan lifestyle and also requires large amounts of land for the animals for the leather trade. 

There are multiple leather alternatives available as vegan, animal-free substitutes which work just as well as real leather. The benefit is the reduced need for energy, water, and chemicals, as well as of course not needing to use animal skin to make them. As a vegan lifestyle becomes more popular, from food to makeup to clothing, the vegan leather industry is growing, estimated to be worth $85 billion by 2025.

Many brands are taking steps to remove real leather from their products. Sustainable sneaker brands like 8000 Kicks use hemp to avoid using animal products, like leather, and high-impact materials in their sneakers. So we’re asking the question: what kinds of vegan leather alternatives are available?

vegan leather alternatives

Types of vegan leather alternatives

  • PU or PVC Leather
  • Microfibre leather
  • Cactus leather
  • Cork leather
  • Recycled rubber leather

PU or PVC Leather

You may have heard of vegan leather referred to as ‘pleather’ which means plastic leather. Although these leather alternatives are free from animal products, they are made from plastic and so the question as to their sustainability is raised. This pleather material is usually a blend of polyurethane and polyvinyl chloride, and is made by attaching the layer of plastic to a fabric backing.

The production of PU or PVC leather is thought to release harmful chemicals into the environment, and the resultant fabric does not biodegrade and therefore has a similar lasting effect as plastic products do. So, although animal rights activists and those searching for a vegan lifestyle might be happier choosing PU or PVC leather, it may not be as sustainable an option as possible.

The production of PU and PVC leather is easier than leather, because it uses fewer resources and it is cheaper to buy for consumers than leather goods. Although this material is vegan, it is less sustainable than leather alternatives made from plant materials. 

Microfibre leather

Microfibre leather is a type of polyurethane synthetic leather, also known as faux leather. It is a non-woven fabric coating made to replicate real leather without using animal products. Microfibre leather feels like real leather, is strong, with a breathability that doesn’t come with real leather. It is more eco-friendly than real leather and has the advantage of not needing animals to be made. It is known as the highest quality of synthetic faux leathers. It is, however, still considered to have a bigger negative impact than plant-based leather alternatives. 

Cactus Leather

One type of vegan leather alternative is cactus leather. A low-impact material made from cactus leaves. Cactus leaves are a great raw material because cactus plants don’t require large amounts of water to grow. 

Cactus leaves are harvested, cleaned, mashed, and dried before being processed, coloured using natural dyed, and turned into the fabric. Cactus material is sustainable because of how low impact cactus plants are. They do not require large amounts of water, or large areas of land like animal rearing animals for leather does. Cactus plants can grow in land that would not successfully grow other crops, so it’s a great use of normally inhospitable land. Cactus, as a plant, also absorbs carbon dioxide which offsets carbon produced in the production of the cactus leather. 

The cactus leather was first made by Mexican company Desserto. The aim was to offer cruelty-free, sustainable alternatives, without the use of toxic chemicals. The resulting cactus leather is partially biodegradable, organic, breathable, as soft as leather, and doesn’t require animals in order to be made.

Eco-friendly phone case brand, Wave Case, make a card holder out of vegan leather made from cactus. It is a sustainable, plastic free and low impact material alternative to a leather wallet.

cactus leather vegan alternative

Cork Leather

Cork is one of the most sustainable leather alternatives because it is a natural, recyclable product. It is sourced from cork oak trees found in Europe and Africa. Cork trees are harvested every 9 years and have a lifespan for over 200 years. The cork is naturally waterproof, durable, lightweight, and easy to maintain. 

Cork leather is made from the bark of the cork oak tree. The bark is stripped from trees that are around 25 years old, it is then left to dry out, before being steamed and boiled to become more elastic. The bark is cut into thin sheets and backed with fabric to be used in upholstery and clothing. Cork trees also absorb carbon dioxide from the air which is a great way to reduce the amount of greenhouse gases in the atmosphere. Cork leather is eco-friendly, natural, sustainable, plant-based and cruelty-free. 

Vegan fashion collective, Immaculate Vegan, have a collection of vegan cork leather bags and accessories made of vegan cork leather from Portugal. 

vegan alternative cork leather

Recycled Rubber Leather

Recycled rubber is a great alternative to leather which requires no animal products and gives rubber a second chance at life. Recycled rubber leather is a good material to be used for more durable products like trainers and bags. Recycled rubber comes from reclaimed rubber from scrap materials like rubber tyres which are chopped into small pieces. This reclaimed rubber is given a second chance at life, repurposed, and it prevents it from sitting in landfill. The density of the resultant “leather” product makes it perfect for use in products such as handbags and shoes. 

recycled rubber leather

Vegan Leather for the Future

With these different vegan leather alternatives available, it’s becoming easier to avoid real leather products. From cactus leather to cork, to recycled rubber, vegan leather is becoming more popular and more available. More sustainable fashion brands are making the shift to remove real leather from their products and choose vegan alternatives. This makes the future of fashion more animal friendly and more sustainable as the reliance on real leather is reduced. Whether you’re looking to follow a more vegan lifestyle, or want to find out how to reduce your impact on the environment through your fashion choices, choosing products made from these vegan leather alternatives is a good place to start.

What is a Shampoo Bar?

Shampoo bars offer a plastic-free alternative to standard shampoo bottles. However, many of us are loyal to our hair products so making the jump to a new formula can be scary. We delve into what shampoo bars are, the benefits for both your hair and the environment, and how you can use this zero-waste cleanser yourself.

What are Shampoo Bars?

A shampoo bar is exactly what is says on the tin – a bar of shampoo. These bars often resemble bars of soap, but instead of sanitising your hands, they work to cleanse your scalp and locks. Many eco-friendly companies are creating shampoo bars as a way to escape the large use of plastic in the cosmetics industry. These bars of shampoo often come in just a cardboard box, effectively becoming a zero-waste product. Due to the nature of the brands that create these products, you’ll also find the vast majority are vegan haircare brands, and use majoritively natural ingredients.

shampoo bars are a plastic free alternative to regular bottled shampoo

Shampoo is not the only haircare and beauty item to be turned into bar form. Many brands that create shampoo bars also create conditioner bars, and some places even create bodycare products – such as oils – in this bar form.

The Benefits of Shampoo Bars

When discovering what a shampoo bar is, you’ll also unearth the many benefits these products have to offer. Aside from the most obvious benefit of being plastic free, there are lots more advantages you can enjoy.

  • Plastic Free / Zero Waste – ditching the plastic bottles has never felt so good with shampoo bars! You can get that squeaky clean feeling without wasting precious resources.
  • Eco Friendly – due to the lack of plastic, as well as the often naturally derived ingredients, shampoo bars are often more eco-friendly than traditional hair cleansers. 
  • Travel Friendly – everyone has experienced a leaking shampoo bottle whilst travelling. With shampoo bars you can say goodbye to this – simply pop your bar in a tin and you’re good to go (without taking up precious liquid allowances on your flight).
  • Long Lasting – it is claimed that a shampoo bar will on average last between 80 -100 washes. So if you wash your hair twice a week a bar could last as long as a year!
  • Cost Effective – due to the longevity of these shampoo products they can be extremely cost effective – saving you money in the long run.

With so many benefits to shampoo bars, it’s no wonder more and more people are turning to this eco alternative.

How to Use Shampoo Bars

Each shampoo bar will come with its own set of instructions, however they are very simple to use. Either rub the bar between your hands, releasing the product that you can then massage onto your scalp and hair, or rub the bar directly onto wet hair. 

are shampoo bars easy to use?

When you start out using a shampoo bar it may take a little while for your hair to get used to it. However, you should power on as with time you’ll adore the fresh feeling your hair is left with. Due to the thicker nature of this product, you will want to ensure you thoroughly rinse your tresses after using to get rid of the shampoo entirely. 

5 Shampoo Bars to Try Today

Now you’ve discovered all there is to know about shampoo bars, you may be wondering where you can get your hands on these eco-friendly products. Lots of brands both small and large are making a step toward plastic-free shampoos, meaning there’s lots of choice!

  • Eco Warrior – the Little Soap Company has a range of bar products, including the Eco Warrior Shampoo Bar. This vegan and cruelty free option promotes healthy hair, and is even in line with the Curly Girl Method!
  • Earth Kind – create a range of shampoo bars and conditioner bars that are made from natural ingredients. All their products are sulfate-free and cruelty-free too!
  • Soul and Soap – is an ethical bath and body care brand. Their range of shampoo bars comes in gorgeous scents from coconut, to watermelon, to mint. With vegan options available you won’t be stuck for choice!   
  • Garnier – new to the shampoo bar game, this well-known haircare brand has created a plastic-free range to target damaged, fragile, normal, and dull hair.
  • Lush – famous for their spa-like products, Lush have a large range of shampoo bars. Alongside their shampoos, you can also purchase travel pots made from tin or cork, to take your bar with you wherever you go!

Making the Switch to Shampoo Bars

The thought of switching up your beauty routine can be daunting, but the benefits of shampoo bars make the jump worth it! As we all take steps to be more eco-friendly, this plastic-free shampoo is a perfect way to do your part. Whether you’re super eco-conscious, or are just interested in trying out a new formulation, shampoo bars are most definitely here to stay.

Is Vegan Clothing Sustainable?

Vegan clothing might look like the solution to fast fashion and low-quality clothes. But is it really all it seems to be? As veganism grows in popularity and availability, many brands choose to make vegan collections or change to use only vegan materials. We explore what vegan clothing is out there, what it can do for the planet, and whether vegan clothing really is sustainable.

Is Vegan Clothing Sustainable?

Is vegan clothing sustainable?


  • What is Vegan clothing?
  • Which materials are vegan?
  • Which brands are committing to vegan clothing?
  • Is vegan clothing really sustainable?

What is vegan clothing?

Vegan clothing is a fashion movement which seeks to remove all kinds of animal products from its production process. This includes any exploitation of animals along the process, from animal cruelty, to containing actual animal products. Vegan clothing therefore supports the development of animal-free alternatives for clothing. The goal is to reduce animal cruelty and the exploitation of animals for human gain. 

what is vegan clothing?

Which materials are vegan?

Vegan materials include fabrics such as organic cotton, linen, and hemp. These materials can be grown and made into garments without the use of animal or animal-derived products. 

Organic Cotton

Organic cotton is preferred over regular cotton because veganism aligns itself with sustainability and organic cotton takes sustainability into account. Organic cotton is cotton found from suppliers like those committed to the Better Cotton Initiative (BCI). The BCI is an organisation which seeks to make global cotton farming better for those who produce it, the environment it grows in, and the future of the industry. Cotton made using BCI methods uses less water, with no fertilisers or pesticides. This conserves water for human consumption, and reduces the threat of water pollution. Organic cotton is a more sustainable and worker-friendly way of growing cotton and is a good option for brands when making vegan clothing and for vegan shoppers. 

Organic cotton in vegan clothing


Linen is a material made from flax plant fibres. Linen is a very strong material and dries much faster than cotton. It makes a great fabric for warm countries and is thought to be one of the oldest textiles in the world. Flax plants require less pesticides and fertilisers than other crops and because it is made from natural fibres it is both recyclable and compostable. Good quality linen usually comes from Europe or Japan. 


Lyocell is a vegan fabric made from wood. Lyocell is a natural fibre that is softer than cotton, uses less water, and requires no pesticide or fertiliser. The wood from birch, oak, or eucalyptus trees is ground up and then added to amine oxide. This mixture is spun to release the fibres which make up the Lyocell fabric. This process is vegan and uses sustainably sourced wood and the amine oxide solvent can be reused again and again. This means there is no waste to this process. Lyocell is considered an innovative fabric in vegan clothing and the sustainable fashion industry. The fabric itself is also recyclable and biodegradable. 

Hemp in vegan clothing


Hemp is known as the cannabis plant’s “sober cousin” because it does not produce the same effects as its relative. Hemp is a plant which grows easily without the aid of pesticides and fertilisers. Its roots grow deep into the ground which make the plant a great way to preserve soil structures. It doesn’t require high quality soil to grow and therefore doesn’t take away the land space needed for food crops. The fabric made from hemp is soft and breathable and increasing in popularity. Hemp can be used to remove CO2 from the atmosphere. Portuguese brand 8000 Kicks make waterproof vegan sneakers out of hemp fibres. 

Wood pulp lyocell in vegan clothing

These are just a few examples of vegan materials that are available. There are vegan materials that aren’t considered sustainable and therefore most people following a vegan lifestyle are likely to also avoid these products. 

Which brands are committing to vegan clothing?

Vegan clothing brands are leading the way into a more sustainable and animal-friendly fashion industry. 

  1. Save The Duck make down-free winter coats 100% free from animal products and won PETA’s Company of the Year award. 
  2. Tentree phased out leather from their clothing and instead use a cork-based alternative. They make casual clothing and activewear out of Lyocell and organic cotton, and plant trees to offset their carbon footprint. 
  3. Thought is a sustainable fashion brand showcasing natural materials across their prints and patterns and have dedicated vegan clothing collections. 
  4. Ruby Moon make sustainable and ethical swimwear and activewear and are PETA-approved Vegan. 
  5. Yatay are a vegan sneaker brand that makes “bio-polyols” made from grains as a synthetic leather replacement. They are PETA-approved and their sneakers include materials made from tree pulp and recycled rubber.
What brands are committing to vegan clothing?

Is vegan clothing really sustainable?

It seems vegan clothing made with vegan fabrics is just the first step. As alternatives to animal products become more popular, oil-based materials such as faux leather made from PVC and PU increase in production. These materials are toxic and fuel global warming because they are made from petroleum. These alternatives do remove the element of animal cruelty that vegan lifestyles look for, but that doesn’t mean they are better for the environment. Similarly, cotton is a thirsty crop that requires large amounts of water and chemicals to grow in the quantities that are needed. The cotton industry is responsible for a large portion of the world’s water usage.

The good news is that there are alternatives to these alternatives! While PVC faux leather is plastic and oil-based, cork-based faux leather is a more sustainable option. When it comes to cotton, organic cotton is becoming more widely available with more brands switching to suppliers backed by the BCI. So, just because clothing is vegan doesn’t mean it is also sustainable. However, finding vegan clothing that is sustainable is possible and it is becoming more readily available. 

Is vegan clothing the future of fashion?

Vegan clothing for the future

Vegan clothing is becoming more mainstream and more accessible. In recent months, with the help of a global health crisis which saw consumers reevaluate their behaviour, shopping habits have changed. While fashion is going nowhere, the way we shop and what we expect from brands has changed. Veganism isn’t going anywhere, meaning more brands across multiple markets are branching out into vegan products like vegan skincare, or vegan haircare.

Fashion brands making commitments to adapt their products and suppliers means the vegan clothing industry can become more sustainable.There is a growing demand for businesses to source more eco-friendly materials. Shoppers have the power to reward or punish businesses through the way they buy. By choosing brands committing to using these vegan fabrics and sustainable fabrics you can help to provide a more transparent and sustainable future for the fashion industry.

Best Women’s Vegan Haircare Brands to Try in 2024

The best vegan haircare can transform your locks in an animal-friendly way. Veganism is no longer just a dietary choice. It has become a lifestyle, influencing every product we use. Everyone wants gorgeous hair, and for those who are new to veganism, replacing their current favourite products can be daunting. We’ve put together the 12 best vegan hair brands, to make your search for gorgeous locks that little bit easier!

What is Vegan Haircare?

Vegan haircare consists of hair products that do not have any ingredients derived from animals. These eco-friendly bathroom essentials are made to look after your hair, without harm to animals and reducing impact on the planet. Many of the best vegan hair brands boast plastic-free options, like shampoo bars, which reduce the use of unnecessary bottles.

In the majority of cases, vegan haircare is also cruelty-free, meaning the products are not tested on animals either. For those who follow a vegan lifestyle, or are conscious of their impact upon animals, vegan haircare and vegan skincare, and men’s vegan skincare are fabulous options.

Our Pick of the 12 Best Women’s Vegan Hair Brands to Use in 2024

  1. Faith in Nature
  2. Lee Stafford
  3. Bleach London
  4. Curlsmith
  5. Noughty
  6. Umberto Giannini
  7. Ethique
  8. Pureology
  9. Love beauty and planet
  10. Aveda
  11. Cocunat

1. Faith in Nature

Faith in Nature was founded in 1974, with a vision that natural products could be affordable and ethical. Faith in Nature’s vegan haircare products were created when founder, Rivka Rose, was inspired to bring the natural lifestyle of California to the UK. One of the best vegan hair brands: each product is natural, vegan, cruelty free, and ethical. Stating that these ‘aren’t just buzzwords…They’re the basis of everything we do.’ Their first shampoo was concocted from seaweed gathered from the local beach! To this day the primary focus of Faith in Nature is to keep their vegan haircare products as natural as possible, using organic ingredients wherever possible. They even include water from the Lake District! 

The natural ingredients used mean that no nasty chemicals are flushed down the plughole. This eco-friendly approach allows you to be kind to both the planet and your hair. The packaging of Faith in Nature’s vegan haircare range is 100% recycled and recyclable! However, if you’re looking to do even more to limit your consumption, you’ll adore their refills and shampoo bars – encouraging you towards a zero waste living life. Whether you’re after an indulgent hair mask, or a nourishing conditioner, with a range of essential oil scents, you’ll adore these products from one of the best vegan hair brands!

vegan hair products made from natural sources

2. Lee Stafford

Lee Stafford is instantly recognisable by its bright pink packaging. Launched in Boots in 2001, the founder who shares his name with the brand, is a celebrity hairstylist. Lee Stafford’s vegan haircare collection focuses on bringing salon quality to your home, and doing exactly what it says on the bottle. The majority of the brand’s products are free from animal derived ingredients and are vegan friendly. However, a few contain beeswax, silk protein, or lanolin so are classed as ‘vegetarian friendly’ instead. 

Every single product is cruelty-free, not being tested on animals – this means that they do not sell their range in countries that require animal testing. Indulge your locks in hair treatments, style with hair styling tools, and feel fresh with shampoos for every hair type from one of the best vegan hair brands.

achieve gorgeous locks with vegan haircare

3. Bleach London

Bleach London is now well known as a cult vegan haircare brand, however this cutting edge company began as salons. The salon, co-founded by Alex Brownsell and Sam Teasdale, focused on colouring hair rather than cutting. After the success of their salons, the duo launched a range of at-home vegan hair colouring products. Bleach London is approved by PETA’s Beauty without Bunnies programme. Using only recycled/recyclable packaging and removing single-use plastic bowls and brushes from their kits, Bleach aims to be as sustainable as possible. Even launching a toning shampoo bar in late 2020.

Their vegan haircare products, which are designed to bring colour to your look, are split into 6 steps: bleach, tone, colour, maintenance, care, and tools. With Bleach London you’ll be able to transform your look, whether you desire to be a beach-blonde, or have mermaid locks in blue or purple. The Bleach website features a range of hair how-to guides. That way, you can get your dream colour from one of the best vegan hair brands, effortlessly, at home.

switch up your look with vegan hair colour and dye

4. Curlsmith 

Curlsmith is a haircare brand that specialises in formulas for curly hair. Using their vegan hair products, created from organic ingredients and kitchen cupboard staples, you’ll be left with gorgeous locks. Their ranges of vegan shampoosconditioners, and hair styling products will help to enhance your curls. Choose Curlsmith as one of the best vegan hair brands, to provide your hair with the hydration and protection it needs.

5. Noughty

Noughty are another of the best vegan hair brands, founded by 2 beauty industry experts in 2016. Rachel and Lorna wanted to bring the world of naturals to haircare in an open and understandable way. In fact, Noughty was the first natural haircare brand to be awarded the Leaping Bunny Certification by Cruelty Free International

Not only is Noughty a vegan haircare brand, but they also put a focus on sustainability. In 2020, the brand switched their packaging to part bio-plastic (this is plastic made from sugarcane!) and part post consumer recycled plastic. The sugarcane is a sustainable resource and the farms in Brazil ethically employ locals, supporting the local communities. Whether you’re after vegan haircare for curly locks, or are looking for a conditioner to rescue your damaged hair, Noughty have a formula for you!

enhance your curly locks with vegan haircare

6. Umberto Giannini

Umberto Giannini vegan haircare products were established in 1998, and from day 1 they have been dedicated to being 100% vegan and cruelty-free. Claire Shread, co-founder, states that the brand aims to bring vegan haircare to the “mass market in an accessible and affordable way.” They do this by putting people and the planet ahead of profits. The brand is a certified B Corp, meaning they must reach specific high standards in the realms of environmental performance, and balancing purpose and profit.

When delving into Umberto Giannini’s vegan haircare products, you’ll discover a range of curly hair products, as well as shampoosconditioners, and hair masks for all hair types.

vegan and cruelty-free haircare

7. Ethique

Ethique is a plastic-free beauty brand, with a wonderful range of vegan haircare and skincare products. Founder Brianne, created one of the best vegan hair brands out of a frustration for the amount of waste produced by the cosmetics industry. After she discovered that up to 95% of a conditioner can be made from water, she set about creating plastic-free and vegan shampoo bars, with the first being sold in 2021. The brand prides itself on its strong ethics, so will never use animal derived products. In addition to this, since March 2021, Ethique has been a climate positive brand, offsetting 120% of their net carbon emissions. They are also another B Corp certified brand. 

The ingredients used in Ethique’s formulations are naturally derived and biodegradable, meaning they are safe for use in the natural environment – should you fancy a dip in your local stream! With their guides on how to use their vegan haircare products, you’ll be enjoying your unique shampoo and conditioner bars in no time!

plastic free vegan haircare options

8. Pureology

Founded in 2001 in sunny California, Pureology creates vegan haircare products for colour-treated hair. They focus on high-performance, salon-quality products that care for the planet and animals at the same time. Every single product is vegan and they never test on animals. In addition to this, their formulas are also paraben, silicone, and sulphate-free. Being one of the best vegan hair brands, and leaving you with luscious locks. For those who have coloured hair, Pureology’s range of sulphate-free shampoosleave-in conditioners, and heat protectants are the perfect vegan haircare formulas.

leave your locks feeling salon fresh with vegan haircare

9. Love Beauty and Planet

It’s all in the name with Love Beauty and Planet. This vegan haircare brand began with a group of like-minded people who thought that looking good and doing good should come hand in hand. Their vegan formulations use naturally derived ingredients to make your tresses look fabulous! Their bottles are made from 100% recycled materials and are also recyclable. Whether you’re looking for a dry shampoo to travel with, or vegan shampoo bar, Love Beauty and Planet can help you on your journey to beautiful locks.

vegan haircare with 100% recycled packaging

10. Aveda

Aveda is a well known vegan haircare brand that was founded in 1978! Founder, Horst Rechelbacher was inspired by the Indian practice of Ayurveda, and created his first clove shampoo in his kitchen sink with the help of Ayurvedic doctors. Since 2019, all products manufactured are 100% vegan, and since January 2021 all products on shelves have been vegan. The brand is focused on being as environmentally responsible as possible, with products being manufactured using 100% wind power! Aveda is cruelty free, one of the best vegan hair brands, and like to call themselves ‘people-tested.’ 

If you’re in search of vegan haircare products, Aveda has you covered. From vegan shampooshair oils, and hair masks, your crowning glory will be looking its best!

treat your tresses to vegan haircare

11. Cocunat

A vegan haircare brand with ethics at its core is Cocunat. With animals as office colleagues, Cocunat has a philosophy that is completely against animal cruelty. This means that Cocunat’s vegan haircare and skincare products are never tested on animals. This best vegan hair brand also coined the term ‘toxic free’ in 2013. They only using ingredients that have been scientifically proven to be safe for both people and the planet! With products formulated for oily hair, dry and damaged hair, and curly hair, you’ll find a formula to solve all your hair needs! 

enjoy toxin free vegan haircare


CENTRED are a vegan haircare company who put wellness at the heart of what they do. The company was born after founder and CEO Laura Tudor experienced stress-related hair loss. She wanted to improve the health of her hair and recognised that this would require increasing nutritional support and managing stress. However, Laura struggled to find natural, vegan and cruelty-free hair products which were up for this challenge. So, she partnered up with her husband Kieran Tudor, to create one of the best vegan hair brands: CENTRED. Together, they strive to turn everyday hair rituals into an act of self-care that can bring you a more CENTRED state of mind. The company also believes that looking after ourselves should go hand in hand with looking after the planet. CENTRED claim to be plastic negative and state that for every 1 bottle sold, they take 10x the amount of plastic out of the environment. Healthy hair has never looked so good!

What is the Future of Women’s Vegan Haircare?

Veganism has been on the rise for a number of years, with 6% of US consumers identifying as vegan in 2021 – this is a 500% increase compared to 2014 statistics! There are many reasons people adopt this lifestyle, from animal welfare, to protecting the planet, veganism is here to stay. The rise in people not consuming animal derived products means it has become a deciding factor in purchasing. There is more demand for the best vegan hair brands and the product they make. This could lead to many brands creating vegan product lines, if not becoming entirely vegan.

Don’t forget to check out our guide to men’s vegan haircare!

What else should we be trying? Drop us a line and let us know!